I have recently returned from an exciting trip to Älmhult, Sweden, where I attended IKEA’s Democratic Design Days event. It’s an opportunity for the world’s press and interior influencers to get behind the scenes of IKEA’s product design and development, as well as find out about upcoming ideas and collaborations in the making.
To say I was excited about this was an understatement!!
I travelled to IKEA with other journalists and influencers from the UK and Ireland, staying in the IKEA Hotel in Älmhult for the duration of the event. As you would imagine, the IKEA Hotel is a super relaxed and well designed place, with really simple yet comfortable rooms and lots of cosy areas where guests can sit and relax, enjoy a coffee or catch up on work – and yes, it is kind of like staying in an in-store room set, except you can use all the stuff!!